Legal & policies

Privacy Policy

This policy explains what Retainr Co (“we,” “us”), operated by Fine's Marketing LLC, a Maryland limited liability company, doing business as Retainr Co., collects when you visit this site or apply to work with us, and what we do with it. Questions go to hello@retainrco.com or our mailing address at 2306 Halls Grove Road, Gambrills, MD 21054.

What we collect

• Information you give us. When you apply, we collect your name, email address, social handles, niche, audience and performance figures, and anything else you send us. If we work together we also collect the information needed to negotiate and administer deals on your behalf.
• Information collected automatically. If you consent to tracking, we and our providers may collect IP address, device and browser type, pages viewed, referring URL, and interactions with this page, using cookies and similar technologies.
• We do not collect payment card details on this site, and we do not knowingly collect information from anyone under 18.

Cookies and tracking

Strictly necessary storage (such as remembering your cookie choice) is always active. Analytics and advertising technologies, which may include Google Analytics, the Meta Pixel and the TikTok Pixel, load only after you press Accept on our consent banner. If you press Decline, or ignore the banner, they do not load. You can change your mind at any time by clearing this site’s storage in your browser, which brings the banner back.

Where advertising technologies are active, information about your visit may be shared with the relevant platform and used to show you ads. Under some state laws this sharing counts as a “sale” or “sharing” of personal information, which is why declining is offered on equal footing with accepting.

Why we use it

To review your application and contact you about it, to deliver the service if we work together, to run and measure our own marketing, to keep records of the deals we negotiate, and to meet our legal obligations. Where the GDPR or UK GDPR applies, our bases are your consent for tracking and marketing, contract performance for delivering the service, and legitimate interests for security and record-keeping.

Who we share it with

Service providers who work on our behalf, including email and outreach infrastructure, hosting, CRM, analytics and advertising platforms, and payment processors. Brands receive only what is needed to pitch and negotiate a deal for you. We do not sell your personal information for money. We may disclose information if legally required, or as part of a business transfer.

How long we keep it

Applications we do not take forward are deleted within 12 months. Client records are kept for 7 years after our engagement ends for tax and contractual reasons. You can ask us to delete sooner and we will unless we are required to keep it.

Children

This site and service are for people aged 18 and over. We do not knowingly collect personal information from children under 13, and we do not accept applications from anyone under 18. If you believe a minor has given us information, email hello@retainrco.com and we will delete it promptly.

Security and transfers

We use reasonable technical and organisational measures to protect your information, though no method is perfectly secure. We operate from the United States, so information may be processed there. For transfers out of the EEA or UK we rely on the Standard Contractual Clauses.

Your privacy rights

California residents (CCPA/CPRA). You have the right to know what personal information we collect and how we use and disclose it, to request a copy, to request deletion, to request correction, and to opt out of the sale or sharing of your personal information for cross-context behavioural advertising. Declining on our consent banner is a valid opt-out for this site. You may also email us with the subject line “Do Not Sell or Share My Personal Information.” We will not discriminate against you for exercising these rights.

EEA and UK residents (GDPR). You have the right to access, correct, delete, restrict or object to our processing, to data portability, to withdraw consent at any time, and to complain to your supervisory authority.

To exercise any of these, email hello@retainrco.com. We will verify your request and respond within the period the applicable law requires, normally 45 days for California and 30 days under the GDPR. An authorised agent may submit a request on your behalf with written proof.

Earnings disclaimer

Every figure on this site describes past results for specific creators. Nothing on this site is a guarantee, promise, projection or representation of what you will earn.

• The “$500K+ landed in creator retainers” figure is the cumulative face value of brand retainer contracts negotiated for creators since 2023. It is a total across all creators over multiple years, not an annual figure, not per creator, and not our revenue.
• The individual contract figures shown, such as $2,000/mo, $1,500/mo, $1,000/mo and $800/mo, are real negotiated contracts chosen as examples. They are not averages and are not typical results.
• Many creators earn less than the figures shown. Some earn nothing. We do not track a documented average result for all creators, and you should not assume you will match any figure on this page.
• Results depend on factors outside our control, including your content, posting consistency, audience size and engagement, niche, pricing expectations, responsiveness, and brand demand at the time.
• We provide outreach and negotiation services on a reasonable-efforts basis. We do not guarantee a specific number of brand deals, a specific rate, any deal at all, or any renewal.

Documentation supporting the figures on this site is retained by Fine's Marketing LLC and available to regulators on request. Any testimonial or creator statement reflects that individual’s experience and is not evidence that you will get similar results. Creators featured in testimonials are not compensated for their statements.

Terms of service

Eligibility. You must be at least 18 years old to use this site or apply. By applying you confirm that you are 18 or over and that everything you tell us is accurate.

What this site is. Marketing information about our service. It is not an offer, a contract, or financial, legal or tax advice. Our actual engagement is governed by the separate written client agreement you sign.

The service. We build your portfolio, run brand outreach on your behalf, and negotiate offers for you to accept, pass on, or counter. You decide whether to accept any deal. You contract directly with the brand and the brand pays you directly. We do not take a percentage of your deals. Fees, term, and cancellation are set out in your client agreement.

Your responsibilities. You are responsible for the content you create, for complying with brand agreements and platform rules, for disclosing sponsored content as the FTC requires, and for your own taxes.

No affiliation. Retainr Co is not affiliated with, endorsed by or sponsored by TikTok, ByteDance, Meta, or any brand referenced on this site. Brand and platform names are used only to describe categories of work.

Disclaimer and liability. This site is provided “as is” without warranties of any kind. To the fullest extent the law allows, Fine's Marketing LLC is not liable for indirect, incidental or consequential damages, or for lost profits or lost opportunities, arising from your use of this site.

Governing law. These terms are governed by the laws of the State of Maryland, and disputes will be resolved in the courts of Anne Arundel County, Maryland or by binding arbitration as set out in your client agreement. We may update these terms and will change the date at the top of this page when we do.

Accessibility statement

We want every creator to be able to use this site, including creators who use screen readers, keyboard navigation, magnification or voice control. We aim to conform to the Web Content Accessibility Guidelines (WCAG) 2.2 at Level AA.

Measures in place on this site include a skip-to-content link, a single logical heading structure, semantic landmarks, keyboard-operable controls with visible focus indicators, accordion controls that announce their expanded state, decorative graphics hidden from assistive technology, text contrast that meets the AA threshold, and motion that is disabled automatically when your device requests reduced motion.

Our booking calendar is a third-party service (Calendly) embedded in an iframe. We do not control its code, and embedded third-party scheduling tools have known keyboard-navigation and focus-management limitations that we cannot fix from our side. If the calendar is difficult or impossible for you to use with a screen reader, keyboard, or any assistive technology, you can book entirely by email instead: write to hello@retainrco.com and we will arrange a call directly with you. That route is always available and is never a lesser option.

If anything on this site blocks you, email hello@retainrco.com with the page and what happened. We aim to respond within 5 business days and will provide the information you need in another format while we fix the underlying issue.